Anna Borduzha

Business development manager at MABRIAN - Travel Intelligence for Smart Destinations

I am looking forward to TourismFastForward 2021 because this event combines Tourism, Science & IT. I am keen to hear the latest news, innovative solutions of the sector and to share insights about the latest tourism trend based on cross-analysis of multiple real-time data sources from Mabrian’s studies.

Anna is passionate about technology and its ability to impact lives at a level and scale that has never been realized in the history of mankind.
After more than 15 years of global experience in marketing, sales and business development in FMCG, Tourism and Leisure sectors she joined Mabrian’s
team to take Big Data to the next level and help to Tourism Sector to understand the reality and manage tourism development in more efficient and sustainable way.

Specialization areas: Trade Marketing, Branding, International Marketing, Sales, Business Development, Strategic Partnerships.

Mabrian Technologies offers a Business Intelligence platform focused exclusively on the tourism sector. It simultaneously combines several information sources to perform a multivariable analysis to provides answers to key questions based on real-time data, identify and predict tourism dynamics on a global scale.

What are central innovations in the tourism sector?
The pandemic has speed up the need and the willingness to introduce new technologies. There are a lot of amazing new solutions came out lately that provide a better experience to visitors based on IoY, AI, or AR among many others. Big data is definitely one of them, the knowledge provided helps organizations to personalize the offers and to create customer-centric strategies to manage tourism in a more effective and sustainable way for both tourists and destinations.

How does the future look like in tourism?
The changes we can see right now show a positive move towards more sustainable tourism. The demand during the low seasons is increasing, visitors search more for nearby places and plan to stay longer at the same place than during the pre-pandemic period. On the other hand, the fast incorporation of novel technologies in the travel industry presents unpredictable changes and offering smart solutions to improve and personalize visitors experiences. I want to believe that the future of tourism is Sustainable, Responsible, and Smart.

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