{"id":2492,"date":"2015-07-20T23:24:07","date_gmt":"2015-07-20T21:24:07","guid":{"rendered":"http:\/\/www.tourismfastforward.com\/2016\/?p=2492"},"modified":"2016-04-28T11:14:16","modified_gmt":"2016-04-28T09:14:16","slug":"programm","status":"publish","type":"page","link":"https:\/\/www.tourismfastforward.com\/2016\/programm\/","title":{"rendered":"Programm – Tourism Fast Forward"},"content":{"rendered":"

\n\tTAG 1:<\/strong><\/span><\/span>
\n<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n\t\t\t\t10:00 – 10:15<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tBegrüßung, Zielsetzung & Programm<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t10:15 – 11:45<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tThema 1:<\/span><\/strong><\/span>
\n\t\t\t\t\tMOBILITY IN DER CUSTOMER JOURNEY<\/span><\/strong><\/span><\/sup>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tVORTRÄGE<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModeratoren:<\/strong>
\n\t\t\t\t\tAndreas Lackner (Tourismusverband Mayrhofen)
\n\t\t\t\t\tBernhard Rieder (seekda GmbH)<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tÜberblick und Ausblick zur Mobility in der Customer Journey<\/strong>
\n\t\t\t\t\tFH-Prof. Mag. Dr. Roman Egger, Fachhochschule Salzburg\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tFreizeit-Werte der Millenials: Zwischen kuratiertem Erlebniskonsum und Total Convenience (augmented<\/em>
\n\t\t\t\t\texperience: Erlebnistiefe & digitales Setting)<\/em><\/strong>
\n\t\t\t\t\tAndreas Reiter, ZTB Zukunftsbüro<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t11:45 – 12:30<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n\t\t\t\tThema 2:<\/span>
\n\t\t\t\tONLINE VERTRIEB<\/span><\/sup><\/strong><\/p>\n
\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t
\n\t\t\t\t\tVORTRÄGE<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t
\n\t\t\t\t\tModerator:<\/strong>
\n\t\t\t\t\tDr. Markus Gratzer (ÖHV)<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tOnline-Hotelvertrieb – aktuelle Kennzahlen & Analysen für die Region DACH<\/strong>
\n\t\t\t\t\tFH-Prof. Dr. Roland Schegg, Institute of Tourism, Fachhochschule Western Switzerland Valais\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t12:30 – 13:30<\/span>\n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tLUNCH<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t13:30 – 14-15<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tModerator:<\/strong>
\n\t\t\t\t\tDr. Markus Gratzer (ÖHV)<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tBeispiele aus der Praxis: Zahlen – Fakten – Gaps<\/strong>
\n\t\t\t\t\tRonald Felder, HRS Destinations
\n\t\t\t\t\tThomas Angerer, Feratel
\n\t\t\t\t\tHendrik Maat, easybooking
\n\t\t\t\t\tKlaus Niederacher, seekda GmbH<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t14:15 – 14:45<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tDIGITALE CUSTOMER JOURNEY UND ONLINE – VERTRIEB<\/span><\/strong><\/span><\/sup>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t \n\t\t\t<\/td>\n\n

\n\t\t\t\t\tModeratoren:<\/strong>
\n\t\t\t\t\tAndreas Lackner (Tourismusverband Mayrhofen)<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tCustomer Journey am Beispiel Airbnb<\/span><\/span><\/strong>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tAlexander Schwarz. Airbnb, General Manager – Deutschland, Österreich, Schweiz<\/span><\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t14:45 – 17:15<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tDIE DIGITALE CUSTOMER JOURNEY IN DER HOTELLERIE – FLUCH ODER SEGEN!?<\/span><\/strong><\/span><\/sup>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\tZiel der interaktiven Netzwerk Session ist es gemeinsam Lösungsansätze für die noch schwachen Teile der digitalen Customer Journey der Hotellerie zu erarbeiten.<\/strong>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModeratoren:<\/strong>
\n\t\t\t\t\tFranz Unterluggauer (Standortagentur Tirol)
\n\t\t\t\t\tJeannine Moosbrugger (Standortagentur Tirol)\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tImpulsvortrag: Die digitale Customer Journey – Chancen und Herausforderungen<\/strong>\n\t\t\t\t<\/p>\n

    \n
  • \n\t\t\t\t\t\tHerwig Kreidl, Geschäftsführer netwerk Kreidl GmbH & Co KG, Internet Werbeagentur\n\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\tStefan Richter, Geschäftsführer M-Pulso GmbH\n\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\tKlaus Schwarzenberger, Co-Founder and CTO, Experience Fellow GmbH\n\t\t\t\t\t<\/li>\n
  • \n\t\t\t\t\t\tAlexander Schwarz, Airbnb, General Manager – Deutschland, Österreich, Schweiz \n\t\t\t\t\t<\/li>\n<\/ul>\n

    \n\t\t\t\t\t \n\t\t\t\t<\/p>\n

    \n\t\t\t\t\tAnschließender Innovationsdialog „Wie können wir die schwachen Phasen der digitalen Customer Journey in der Hotellerie verbessern?“<\/strong>\n\t\t\t\t<\/p>\n

    \n\t\t\t\t\t
    \n\t\t\t\t\tInspiriert durch den Impulsvortrag, gepaart mit dem geballten Expertenwissen der Kongressteilnehmer entwickeln wir zukunftsfähige Ideen mit dem Ziel diese über die Veranstaltung hinaus in Kooperationen weiterzubearbeiten.\n\t\t\t\t<\/p>\n

    \n\t\t\t\t\tMehr<\/span><\/a><\/strong><\/u>\n\t\t\t\t<\/p>\n

    \n

    \n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t \n\t\t\t<\/td>\n\n\t\t\t\t \n\t\t\t<\/td>\n<\/tr>\n
\n\t\t\t\t17:15 – 17:30<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tWRAP UP INTERAKTIVE NETZWERK-SESSION:<\/span><\/strong><\/span><\/sup>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tDISKUSSION & AUSBLICK<\/b><\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModeratoren:<\/strong><\/span>
\n\t\t\t\t\tFranz Unterluggauer (Standortagentur Tirol)<\/span>
\n\t\t\t\t\tJeannine Moosbrugger (Standortagentur Tirol)<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tFragen & Diskussion<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t18:15 – 19:15<\/span>\n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tCOCKTAIL \/ APERITIF MIT KEYSPEAKERN & SPONSOREN <\/span><\/strong>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t(Erlebnissennerei Mayrhofen)<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t19:15 – 21:45<\/span>\n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tDINNER \/ EVENT <\/span><\/strong>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t(Erlebnissennerei Mayrhofen)<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\n<\/p>\n

\n\t 
\n<\/h3>\n

\n\t 
\n<\/h3>\n

\n\tTAG 2:<\/strong><\/span><\/span>
\n<\/h3>\n\n\n\n\n\n\n\n\n\n
\n\t\t\t\t09:30 – 09:45<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tBegrüßung, Reflexion 1. Tag & Programm 2. Tag<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t09:45 – 11:15<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tThema 3:<\/span>
\n\t\t\t\t\tSEMANTIC SESSION<\/span><\/sup><\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tVORTRÄGE<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModeratorin:<\/span><\/strong>
\n\t\t\t\t\tAss.-Prof. Dr. Anna Fensel (Universität Innsbruck)<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tKeynote: Smarte Dienstleistungen mit Semantischen Technologien<\/span><\/strong><\/span>
\n\t\t\t\t\tProf. Dr. Rudi Studer, Karlsruher Institut für Technologie (KIT) & FZI Forschungszentrum Informatik<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tEinsatz eines multimedialen Tourismus Datenmanagementsystems am Beispiel TOURDATA<\/strong><\/span><\/span>
\n\t\t\t\t\tJohann Reisinger, TTG<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tSchema.org im Tourismus – mit Semantischen Technologien zu mehr Sichtbarkeit und Umsatz im World Wide Web<\/strong>
\n\t\t\t\t\tElias Kärle, Universität Innsbruck<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tDie Public Sector Information (PSI)-Richtlinie und ihre Umsetzung in nationales Recht. Implikationen im Tourismusgeschäft <\/strong><\/span><\/span><\/strong>
\n\t\t\t\t\tDr. Michael Brandl, Prokurist, Tirol Werbung<\/span><\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tDie Public Sector Information (PSI)-Richtlinie am praktischen Beispiel touristischer (Geo-)Content <\/strong><\/span><\/strong>
\n\t\t\t\t\tChristian Klingler, Strategien & Partner, Tirol Werbung<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t11:15 – 11:45<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tPAUSE<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t11:45 – 12:45<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tPODIUMSDISKUSSION VERMIETER ORGANISATIONEN UND EXPERTENRUNDE<\/span><\/span><\/strong><\/sup>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\tPodiums-diskussion Onlinevertrieb Herausforderung, Hürden und Chancen<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModerator:<\/strong>
\n\t\t\t\t\tThomas Reisenzahn (Prodinger GFB Tourismusberatungs GmbH)<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tSilvia Pfeil, Vermieterakademie \/ WKT
\n\t\t\t\t\tHans Embacher, Urlaub am Bauernhof
\n\t\t\t\t\tKlaus Niederacher DI, seekda GmbH
\n\t\t\t\t\tProf. Roland Schegg, Institut für Tourismus, HES-SO Wallis
\n\t\t\t\t\tReinhard Lanner, workersonthefield
\n\t\t\t\t\tDr. Markus Gratzer, ÖHV
\n\t\t\t\t\tWeitere Fachexperten TBA\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t12:45 – 14:00<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tLUNCH<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n

\n\t\t\t\t\t14:00 – 15:<\/span>30<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n

\n

\n\t\t\t\t\tThema 4:
\n\t\t\t\t\tMARKETING SESSION – SOCIAL MEDIA UND CONTENT MARKETING<\/span><\/sup><\/span><\/strong><\/strong><\/strong><\/strong><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tV<\/span>ORTRÄGE<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n

\n\t\t\t\t\tModerator:<\/span><\/strong>
\n\t\t\t\t\tAndreas Lackner (Tourismusverband Mayrhofen)<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tThe end of advertisement as we know it<\/strong><\/span>
\n\t\t\t\t\tReinhard Lanner, workersonthefield<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tTwitter<\/strong><\/span>
\n\t\t\t\t\tScott Thwaites, Twitter London<\/span>\n\t\t\t\t<\/p>\n

\n\t\t\t\t\tInnsbruck Tourismus Case Study<\/strong><\/span>
\n\t\t\t\t\tRobert Salant, rss services<\/span>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n

\n\t\t\t\t15:30 – 16:30<\/span>\n\t\t\t<\/td>\n\n

\n\t\t\t\t\tWRAP UP & DANKE \/ CLOSING<\/span><\/strong>\n\t\t\t\t<\/p>\n

\n

\n\t\t\t\t\t \n\t\t\t\t<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

TAG 1: 10:00 – 10:15 Begrüßung, Zielsetzung & Programm   10:15 – 11:45       Thema 1: MOBILITY IN DER CUSTOMER JOURNEY   VORTRÄGE   Moderatoren: Andreas Lackner (Tourismusverband Mayrhofen) Bernhard Rieder (seekda GmbH) Überblick und Ausblick zur Mobility in der Customer Journey FH-Prof. Mag. Dr. Roman Egger, Fachhochschule Salzburg Freizeit-Werte der Millenials: Zwischen<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-2492","page","type-page","status-publish","hentry"],"yoast_head":"\nProgramm | Tourism Fast Forward 2016<\/title>\n<meta name=\"description\" content=\"TAG 1 | 10:00 \u2013 10:15 - Begr\u00fc\u00dfung, Zielsetzung & Programm, 10:15 \u2013 11:45: MOBILITY IN DER CUSTOMER JOURNEY, 11:45 \u2013 13:15: ONLINE VERTRIEB, 13:15 \u2013 14:30...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tourismfastforward.com\/2016\/programm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programm | Tourism Fast Forward 2016\" \/>\n<meta property=\"og:description\" content=\"TAG 1 | 10:00 \u2013 10:15 - 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